DBC-C
Dudley Beauty College – Chicago
Case Study: Background
Dudley Beauty College – Chicago, a leader in beauty education for over 30 years with more than 8,000 graduates, approached us with a mission to celebrate their students’ achievements while spotlighting their newest graduates. They wanted to create a graduation experience that both marked a significant career milestone and showcased the talent and future potential of their alumni entering the beauty industry.
Services
Web Design
Branding
Photograph
Video Production
The Impact:
We went beyond the brief, creating a campaign that started a lasting tradition. Our solution included a new marketing program for graduates, with a focus on preparing them for both the industry and their graduation day. Students received a tailored marketing session that included not just graduation content but also a lifestyle photography shoot featuring headshots and images showcasing their work.
The Result:
This program not only helped students celebrate their success but also enhanced the school’s visibility. Dudley Beauty College Chicago saw a 60% increase in social media engagement and a 30% boost in student inquiries for enrollment following the launch of this campaign.
%
Increase in Student Inquiries for Enrollment
%
Increase in Social Media Engagement
Our Work
