CHB
Charlotte Hawkins Brown Museum
Case Study Background:
The N.C. Division of State Historic Sites wanted a rebrand for the Charlotte Hawkins Brown Museum (CHB) and support for its 2024-25 fundraising campaign. The goal was to celebrate CHB’s rich history while connecting with the local community, educational partners, and potential donors to promote its services and achieve financial goals.
Categories
Brand Development
Web Design
Visual Identity
Photography
The Solution:
We provided a comprehensive rebranding and strategic communication plan that included:
Revitalized CHB’s visual identity and crafted collateral that communicated its historical significance. Developed personalized messaging to inspire donors and align their support with the museum’s future goals. Created supportive collateral that connected with the community, educational partners, and potential donors, inviting them to engage with CHB’s ongoing story.
The Results:
The rebrand strengthened CHB’s connections with its audiences, enhanced its fundraising efforts, and successfully communicated the museum’s rich legacy, services, and financial goals in a compelling, community-centered narrative.
Our Work
